Art Direction | Graphic Design

Logo design and brand identity concept for Uptitude.
Uptitude is a project which gave a new life to snowboards, upcycling them into handmade sunglasses. Upitude starts driving from Austria to Italy, to have a look to the best joinery workshops of the Trentino Alto Adige to find the right one. Now Uptitude is producing 100% upcycled sunglasses. A project concepted and created by Ermanno Zannella.
Graphic design project in collaboration with Tommaso Cazzaro.

© 2016 Uptitude Eyewear I A recycling project